Epic GamesFortnite Asset Rollout
Epic Games came in with one of the most recognizable visual systems in gaming. The job wasn't to reinvent it — it was to scale it. Across 60+ game assets, character banners, pack art, and countdown campaigns, every piece had to feel unmistakably Fortnite while moving at the pace a live game demands.
Role: Creative review and quality control, in collaboration with the Superside team.
Credits: Creative Leads — Caio Nery, Jon Saude, Anoosh Babayan. Creatives — Miguel Spinola, Fernando Abdo. Produced with the broader Superside team.
What I did: Reviewed the team's work and held it to Fortnite's brand system at every stage. Caught off-system details before they shipped — composition, color logic, type, character treatment, asset hierarchy. Did the same for the localization rollout across 15 languages, making sure each version held together as well as the source files. The senior eye on a high-volume pipeline.
The challenge: Fortnite's design system is strict for a reason — consistency is what makes the brand work across a live game with global reach. But with 60+ assets, multiple formats, and 15 localized versions in flight, the math gets unforgiving fast. The job was to flag the small things that, multiplied across an enormous rollout, separate a polished brand from a sloppy one.
