Stuff I'm good at

What I do well: No packages. No tiers. Just the things I'm actually good at.

Woman ziplining through a dense green forest during sunset with mountains in the background.

Senior eyes only

You're hiring the person who does the work. Not a junior, not a "team," not a stock photo studio. Just me.

No agency speak, no fake humility. Here's what working with me actually looks like.

What I bring

A scenic view of green mountains with a small village at the base and a winding road through the valleys.

Taste over templates

Every brand I work on starts from a blank page, not a layout someone else built. If you wanted a template, you wouldn't be here.

Direct, fast, undramatic

I reply within 48 hours. I show up to calls prepared. I send the file when I said I would. The basics, done. You'd be surprised how rare that is.

Honest feedback, both ways

I'll tell you when an idea isn't working. I expect you to do the same. The best work happens when nobody's pretending.

Amazon logo in black and white.
Twitch logo in black and white
Binance logo featuring a black and white geometric symbol and the word 'BINANCE' in bold capital letters.
Robinhood logo with a stylized feather icon and the word 'Robinhood' in black letters.
Epic Games logo in black and white
Close-up of a black and white logo with the text 'otta' in bold, lowercase letters.
Bold white text spelling 'BOTZ' on a black background.

Where I add value

  • The thinking layer. What the brand stands for, who it's for, and why anyone should care.

  • Setting the look and feel. Picking the references, defining the aesthetic, knowing what's right and what's almost right.

  • Coming up with the ideas — campaigns, content territories, brand worlds. The "what if we..." part.

  • Briefing and guiding designers, illustrators, and other creatives. Giving notes that actually move the work forward.

  • Defining how the brand sounds — taglines, manifestos, tone of voice, the words that hold everything together.

  • The senior eye. Reviewing work in progress, catching what's off, knowing when to push and when to ship.

These are the parts of the process I love most.

Let’s talk

Tell me what you're working on.
The good, the messy, the not-yet-figured-out.
I'll write back within 48 hours.