AmazonHoliday Gift Card Campaign
Holiday season campaign rollout for Amazon's gift card line, produced in partnership with the design team and project managers at Superside.
Amazon came in with a tight campaign style and strict brand direction. The job was to honor that direction while turning a single creative concept into a full holiday system — across formats, sizes, and contexts.
Role: Creative direction, in collaboration with Superside designers and project managers.
Credits: Direction — Anoosh Babayan (Graphic), Tornike Bardavelidze (3D). Creatives — Victor Alonso, Carli Barnard, Ivan Jaimes. Produced with the Superside team.
What we did: Worked within Amazon's existing campaign style and brand guidelines.
Designed e-gift card mockups for digital placements. Built out the campaign across dozens of ad sizes from a single creative system. Produced photo manipulations to show physical gift cards in real-life holiday scenarios.
The challenge: Strict brand systems leave very little room to play. The work isn't about reinventing — it's about executing flawlessly within tight rules, scaling one idea across many formats, and making sure every piece feels like it belongs to the same campaign without ever feeling repetitive.
